Marketers will increase online ad spending by as much as 30 percent in 2005, according to a recent survey of media planners and buyers … Read the whole story

In a move to harness the growing interest in cell phone text messaging, online marketing firm MessageCast, Inc. plans to begin inserting ads into … Read the whole story

Marketers saw soaring returns from search engine advertising in December, according to a DoubleClick report released Wednesday. Daily average click-throughs more than doubled in … Read the whole story

United Talent Agency, one of Hollywood's largest agencies representing actors, writers, producers and artists in the entertainment industry, plans to open a Silicon Valley … Read the whole story

Adware company WhenU, in another effort to rehabilitate the somewhat damaged image of adware firms, is expected to announce today that its sales force … Read the whole story

In a move to harness the growing interest in cell phone text messaging, online marketing firm MessageCast, Inc. plans to begin inserting ads into … Read the whole story