After trending upwards through the fall and holiday shopping season, the price that search marketers pay for keywords suddenly dropped in January, according to … Read the whole story

In a development that should hearten the online ad industry, lawmakers are currently rewriting the anti-spyware bill H.R. 29, known as the Spy Act, … Read the whole story

The board of directors of the Interactive Advertising Bureau has asked the trade group to develop a plan to deal with public policy issues … Read the whole story

In an effort to reach the coveted 18-34 market, the Campbell Soup Company recently partnered with VirTu Mobile, a mobile media company, to produce … Read the whole story

At a time when virtually the entire media world seems obsessed with the advertisers in Fox's coverage of Super Bowl XXXIX on Sunday, the … Read the whole story

The ad industry Wednesday asked federal regulators to reconsider new children's TV advertising rules on the grounds that they would have a negative impact … Read the whole story

Online advertising will rise 11 percent in 2005 as the total U.S. ad spend rises 5.1 percent to over $150 billion, TNS Media Intelligence/CMR … Read the whole story