While tens of millions of Americans tune in to watch the Super Bowl this Sunday, advertisers, agencies, and buyers will be watching the Internet … Read the whole story

Yahoo! this week rolled out a contextual-based search tool in beta, which allows users to search without first figuring out which keywords are likely … Read the whole story

Boosted by a strong market for paid search, DoubleClick Thursday reported fourth-quarter profits of $10.6 million, or 8 cents a share, beating analysts' predictions … Read the whole story