Romantics, IRS enthusiasts, and Super Bowl ad aficionados drove Web traffic in February, comScore Media Metrix said yesterday. Per its monthly Web traffic roundup, … Read the whole story

There has been a lot of discussion about The New York Times' acquisition of About.com. The most interesting to me is the observation that … Read the whole story

Financial services companies were once again the largest buyer of online branding advertising last month--with ads for offerings such as investment advice, credit assistance, … Read the whole story

Two out of three people who surf the Web conduct health-related research online, according to a BURST! Media survey of some 6,800 online users … Read the whole story

One of the big three video game console producers, Sony Computer Entertainment, announced Thursday it will kick off a major ad campaign next week … Read the whole story