This week Jason and Paul explore the short and long-term ramifications of consumers' increasing cookie clearing behavior. Multiple research companies including Jupiter, Insight Express, … Read the whole story
As expected, online ad network Fastclick Monday began offering contextually relevant text ads--similar to Google's AdSense--to its publishing and advertising clients. Read the whole story
Andrew Rasiej, one of the challengers to New York City Public Advocate Betsy Gotbaum, has turned to the Internet to promote his candidacy in … Read the whole story
Chevrolet and America Online Tuesday announced a major partnership giving the automotive manufacturer exclusive sponsorship rights to AOL Music's live, in-studio performance program known … Read the whole story
E-mail marketers would have better luck if they employed behavioral targeting techniques in their messaging campaigns, according to a recent Jupiter Research study on … Read the whole story
As part of an initiative to revamp its classified section, MSNBC.com Monday launched a three-year partnership with online dating site PerfectMatch.com. The move marks … Read the whole story