Online display advertising appears to have a significant impact on consumer search behavior, according to a study Yahoo! plans to release today. Read the whole story
Google found itself on the defensive last week as the conservative organization RightMarch.org and the Democratic Congressional Campaign Committee both took out search ads … Read the whole story
Eloqua Corporation, which provides business-to-business behavioral targeting services, recently closed on $5 million in venture funding from JMI Equity Fund, the company will announce … Read the whole story