With instant messaging becoming as hotly competitive among the major portals as search advertising or e-mail hosting, Yahoo! Wednesday said it is testing an … Read the whole story

The implication of broadband is great for publishers: Increased click-through rates, new forms of media that will increase site stickiness, a great variety of … Read the whole story

MSN will create an official "Rock Star" Web site, complete with exclusive streaming video content filmed by a separate crew, as part of its … Read the whole story

Online ad spending related to real estate will surge to an estimated $1.8 billion this year--a 55 percent increase from last year's $1.16 billion, … Read the whole story

The start of the Major League Baseball season gave 11.2 million Web surfers reason to visit MLB.com in April, leading to a 63 percent … Read the whole story

The subgroup of Wall Street Journal Online subscribers who can be characterized as "engaged investors" are more likely than average members of the population … Read the whole story