Search. Behavioral targeting. Contextual advertising. These are just some of the terms floating around in cyberspace within the complex industry of online advertising. As … Read the whole story

MSN Wednesday launched a print, radio, online, and outdoor advertising campaign to promote its music site, MSN Music. The campaign, which targets markets in … Read the whole story

To tell you why search is the Antawn Jamison of Marketing, first I have to tell you who Antawn (pronounced like 'Antoine') Jamison is. … Read the whole story

In an effort to forestall the proliferation of rival Internet providers, SBC Communications Wednesday said it would cut the rate of its already cut-rate … Read the whole story

Word-of-mouth marketing is essential for companies that want to build and maintain brand leadership, executives from market research company NOP World said in a … Read the whole story

Google stock is likely to continue to climb, according to a report by Credit Suisse First Boston released Wednesday. The CSFB report, which was … Read the whole story

Rather than chase consumers away, advertising on Web sites can drive consumers to visit those sites and spend more time there, according to a … Read the whole story

The creative firm Barefoot Advertising recently replaced Bridge Worldwide to run Procter & Gamble's product-plugging Home Made Simple Web site, the companies confirmed this … Read the whole story

More than one in four visits to online newspapers' sites, 26.2 percent, were made by viewers who had just been at other online news … Read the whole story