SAN FRANCISCO--Marketers have already begun an "exodus" from television that will lead, "obviously and inevitably," to more ad dollars spent online, Bob Garfield said … Read the whole story
Business Week Blogspotting's Steve Baker made a great point last week that blogs are bringing math into journalism: Read the whole story
It seems that the uptick in the market has spawned many shovels. Read the whole story
Mortgage-related search terms dropped in price by 30 percent, leading an overall decrease in average keyword prices of 15 percent from April to May, … Read the whole story
As online ad spending continues to skyrocket this year, many believe that 2005 is the breakout year. Analysts are looking at projections from $12.3 … Read the whole story
SAN FRANCISCO--Branded entertainment is hot, but in order to be successful, programs need to have an emotional resonance with their target audiences and offer … Read the whole story
Michael Cornfeld knows why George W. Bush won last year's presidential election. Bush's camp, said Cornfeld, used the Internet to find volunteers and then … Read the whole story
SAN FRANCISCO--Though the proliferation of blogs and niche Web sites have made the media world increasingly fragmented, advertisers are not about to give up … Read the whole story
As part of its efforts to reach an online audience beyond its subscription base, America Online Monday debuted free e-mail with nearly limitless storage … Read the whole story
Google Monday unveiled a report stating that buyers of technology goods for businesses turn primarily to search engines--both paid listings and natural results--for decisions … Read the whole story
Sponsored links provider FindWhat.com Monday announced plans to bring its five online marketing and e-commerce properties under the new brand name Miva. FindWhat.com, the … Read the whole story