Much has been written about the dearth of inventory driving up the price of keywords and banner advertising online and most industry observers expect … Read the whole story

Yahoo! plans to release an entirely new Web site devoted to technology and gadget reviews, a senior Yahoo! engineer has divulged. Jeff Boulter, engineering … Read the whole story

In the last year, telecoms have increased their share of online advertising, while marketers in Web media, financial services and retail goods and services … Read the whole story

The relatively new marketing tool of behavioral targeting--which, in some cases, depends on monitoring consumers as they go from page to page--already has raised … Read the whole story

Yahoo! sites drew more unique visitors than MSN, Google, or America Online-branded sites, but AOL got its visitors to stay for the longest amount … Read the whole story