Click/Counter-Click took a recent hiatus while Jason traveled to South East Asia. Jason came back with a new found perspective on mobile marketing and … Read the whole story

CHICAGO -- To truly compete with television, the interactive industry should develop its own measurement system, comparable to the Nielsen ratings, Ted McConnell, Procter … Read the whole story

When it comes to influencing consumers, shopping sites, company Web pages, search engines and the like, stack up well against television ads, according to … Read the whole story

CHICAGO -- This February, Jennifer Rice posted an entry on her Web log "What's Your Brand Mantra?" outlining her frustrations with her cable company, … Read the whole story

Yahoo! and Cisco Systems have proposed as an industry standard the anti-spam technology the two launched in early June. Dubbed DomainKeys Identified Mail, the … Read the whole story

In hopes of providing a set of standards for measuring and codifying word of mouth marketing, the Word of Mouth Marketing Association Monday released … Read the whole story

Jumpstart Automotive Media on Monday said its dealer sales division launched a search engine marketing program to drive traffic to the Web sites of … Read the whole story