COMMENTARY
by Steven Goldberg
Although online video is still in its infancy, the page-based form has already come close to its full potential. The stream-in-stream model, on the … Read the whole story
COMMENTARY
by Chris Redlitz
While it may not supplant Web browsing and e-mail newsletters on the majority of desktops, RSS offers significant utility for both Web publishers and … Read the whole story
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by Wendy Davis
Before the Internet can capture a larger proportion of ad dollars, technology and measurement systems must improve, advertising executives at Media magazine's 2006 Forecast … Read the whole story
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by Shankar Gupta
In what appears to be a major step toward becoming a portal company, Google Monday began offering Web users an ad-free version of the … Read the whole story
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by Shankar Gupta
Internet ad revenues for the first half of this year surged to $5.8 billion--a 26 percent increase from the same period in 2004. Search … Read the whole story
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by Gavin O'Malley
The Internet has surpassed radio as the preferred medium for music among young people throughout the world, according to a new study by Yahoo! … Read the whole story
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by Gavin O'Malley
MySpace's parent company, Intermix Media, reaffirmed its recommendation on Monday that stockholders vote in favor of a pending acquisition by News Corp. Read the whole story
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by Shankar Gupta
Although TV still dominates the advertising world, marketers are turning increasingly toward interactive and viral media to influence consumers directly, said panelists at Media … Read the whole story
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Ripple Effects Interactive and Mediacom won MediaPost's second annual Creative Media Awards for online branding and search, respectively. The awards were presented Monday night … Read the whole story