The decision to allow Google to Webcast the new UPN TV show "Everybody Hates Chris" is part of an "experiment" to determine the best … Read the whole story
Local search is often billed as a way for small and mid-sized businesses to get into Internet advertising, but many of those same businesses … Read the whole story
Media buyers should reconsider what has long been a goal: reaching as many consumers as possible, Carat North America CEO David Verklin told the … Read the whole story
Really Simple Syndication could offer marketers some of the same advantages as e-mail, once distribution ramps up and consumers become more accustomed to the … Read the whole story
The hope that ad agencies and sellers will find a way to include streaming video buys in the overall media buy emerged as a … Read the whole story
Online directories will grow rapidly in the next five years, but printed directories will remain the mainstay of the Yellow Pages business for at … Read the whole story