Online advertising allows companies to meld branding and direct response in the same campaign, Yahoo!'s Chief Marketing Officer Cammie Dunaway said Wednesday at OMMA … Read the whole story
Thirty-second TV ads often tell a story, or a joke, to a captive audience. But neither of those strategies is well-suited to advertising online, … Read the whole story
Too many marketers place a lower priority on search engine optimization than pay-per-click campaigns, said search experts Wednesday at OMMA East. Read the whole story
The latest trends in rich media? Displaying two or more ads on the same page; putting extra information within the ad unit; and increasingly … Read the whole story
Despite their relatively low reach compared to mass media outlets, blogs can be extremely cost-effective in driving Web traffic to campaign sites and creating … Read the whole story