Digitas has replaced Did-It.com with SearchIgnite for search bid management and analytics duties. The deal marks SearchIgnite's biggest partnership to date. Read the whole story
Media-monitoring firm Cymfony will bow a new product that monitors both blogs and mainstream media for mentions of particular brands or industries. Read the whole story
Startup company Inform Technologies will today release a beta version of its Web-based news aggregation platform. Read the whole story
(Warning: parody ahead.) Reacting to a Starcom USA survey that found that 65 percent of consumers believe that advertisers pay for editorial mentions in … Read the whole story
Adware company 180solutions recently laid off 50 employees, or 20 percent of its workforce, the company confirmed. Read the whole story
In the first four days that Miller Lite's new advergame, "Miller Beer Run," has been online, it has attracted 165,000 unique users. Read the whole story