Placing ads on blogs might be a good way to reach certain demographic groups, but isn't necessarily a route to generating word of mouth, … Read the whole story

Ask any Web pundit about the state of online marketing to multicultural audiences, and you'll likely get some variation on the following: "It's a … Read the whole story

Viacom on Tuesday said it signed a deal with Kanoodle to serve contextually-based text ads on CBS television station's group of Web sites. Read the whole story

Owners of local, small businesses have not so far kept pace with searchers' increased use of the Internet to locate local businesses, panelists at … Read the whole story

Marketers often view search as a targeted, direct response form of advertising, but they're beginning to also see its potential for creating brand awareness … Read the whole story