E-commerce Web sites Monday drew 27.7 million unique visitors, marking a 15 percent increase from Black Friday, according to Nielsen//NetRatings. Read the whole story

With online retailing the biggest thing to happen to holiday shopping since the introduction of the Sears Catalog, innovative advertisers are using direct response … Read the whole story

Adware company WhenU Tuesday unveiled new ad-serving software that serves online shoppers pop-ups ads that display comparative shopping information. Read the whole story

In-stream ads that run as pre-roll or mid-roll should not exceed 30 seconds, according to new guidelines of the Interactive Advertising Bureau released Tuesday. Read the whole story

E-mails from online retailers have lower open rates than messages from the govenment, e-mails from financial services, or public service messages, according to a … Read the whole story

As if the newspaper industry didn't have enough headaches, a new study finds they face growing competition from independent local Web sites that focus … Read the whole story