Marketing executives said they are wary of Microsoft's tentative plan to reimburse online users for using MSN Search to conduct searches, fearing that it … Read the whole story

Rarely do I get to use a cliché as aptly as I do in replying to the Dec. 6 Online Spin, "Will Online Measurement … Read the whole story

In a major shift in promotional strategy, Google--which has long eschewed nearly every form of consumer-targeted brand advertising--quietly began running 15-second sponsorship spots on … Read the whole story

The online radio network Mercora on Monday began offering advertisers a self-service Google AdWords-like ad-selling system dubbed MadWords. Intended for record labels, online music … Read the whole story

HGTV.com plans to soft launch a broadband video channel devoted entirely to kitchen redesign on Thursday. HGTV Kitchen Design will feature over 200 streaming … Read the whole story

The recriminations flowed Monday from America Online founder Steve Case, as he catalogued a host of ways in which Time Warner botched the management … Read the whole story

Many media buyers and planners rely on ad networks more heavily today than two years ago, according to a new study by ValueClick Media/FastClick. Read the whole story