Continuing its expansion into traditional advertising, Google Tuesday announced that it will acquire dMarc Broadcasting, a provider of automated ad delivery platforms for radio … Read the whole story

The nascent buzz-monitoring industry underwent a major consolidation Tuesday: BuzzMetrics merged with former competitor Intelliseek, and VNU's Nielsen acquired a majority ownership in the … Read the whole story

Yahoo! Tuesday posted total fourth quarter revenue of $1.5 billion, up by 39 percent from the same time in 2004. But adjusted earnings totaled … Read the whole story

An eye-tracking study commissioned by behavioral targeting company Tacoda has turned up a counterintuitive result: People appear to be more interested in Web ads … Read the whole story