In a move apparently designed to encourage large brand marketers to increase their search marketing efforts, Yahoo will no longer allow advertisers to bid … Read the whole story

You are a GlaxoSmithKline marketing exec. You see polls confirming the worsening reputation of drug companies. What do you do? Maybe cut some prices? … Read the whole story

Avenue A/Razorfish media billings surged 34 percent last year to total $414 million, according to a company report scheduled for release today. Read the whole story

The civil liberties organization Electronic Frontier Foundation has assembled a disparate group of nonprofits and entrepreneurs--including Craigslist founder Craig Newmark, the Gun Owners of … Read the whole story

Mainstream publishers are increasingly embracing the concept of "Web 2.0" by adding social media functionality to their sites, in hopes that users will become … Read the whole story

Web analytics firm ClickTracks today is expected to unveil a new version of its software, which for the first time will include a tool … Read the whole story