CBS has lined up a host of blue-chip marketers to support streams of the March Madness basketball games. Presenting sponsors will include Courtyard by … Read the whole story

Advertising, it has been said, is the balancing of differentiation and relevance. The message has to not only appeal to the target (be relevant) … Read the whole story

The butler is gone, but Barry Diller says that shouldn't deter consumers from asking anything at all at Ask.com. The media mogul hopes a … Read the whole story

Companies that are now beginning to monitor and employ word-of-mouth marketing to promote their brands and products need to focus as much on combating … Read the whole story

Nearly four in 10--39 percent--of U.S. adults had home broadband connections by the end of last year, but the share of rural adults with … Read the whole story