Claria, once one of the largest adware purveyors in the business, intends to leave the adware space for good by the end of June, … Read the whole story

Yahoo will add new information, multimedia, and style features to its existing finance offering, a company source said Tuesday. Among other changes, Yahoo will … Read the whole story

With interactive media becoming increasingly more accountable and marketers changing ad agency partners ever more frequently, the time has come to assess whether the … Read the whole story

The Interactive Advertising Bureau on Tuesday called for comment on a set of guidelines for broadband video commercial measurement. The proposed guidelines address online … Read the whole story

Sixty-three percent of consumers who made a purchase after conducting an online search closed the deal at a brick-and-mortar store, according to a report … Read the whole story

Behavioral targeting firm AlmondNet has obtained a patent for a system of paying publishers based on the amount of demographic and psychographic information they … Read the whole story