Online Media Daily
Wednesday, March 22, 2006
  • Claria Gives Up Adware Business

    Claria, once one of the largest adware purveyors in the business, intends to leave the adware space for good by the end of June, ... Read the whole story

  • Yahoo Readies Response To Google Finance

    Yahoo will add new information, multimedia, and style features to its existing finance offering, a company source said Tuesday. Among other changes, Yahoo will ... Read the whole story

  • Performance Pricing For Interactive Agencies

    With interactive media becoming increasingly more accountable and marketers changing ad agency partners ever more frequently, the time has come to assess whether the ... Read the whole story

  • IAB Floats Broadband Video Measurement Standards

    The Interactive Advertising Bureau on Tuesday called for comment on a set of guidelines for broadband video commercial measurement. The proposed guidelines address online ... Read the whole story

  • Study: Most Search Conversions Occur Offline

    Sixty-three percent of consumers who made a purchase after conducting an online search closed the deal at a brick-and-mortar store, according to a report ... Read the whole story

  • AlmondNet Patents Method To Compensate Publishers

    Behavioral targeting firm AlmondNet has obtained a patent for a system of paying publishers based on the amount of demographic and psychographic information they ... Read the whole story