Online Media Daily
Tuesday, March 28, 2006
  • ABC's Cheng: Network Must Extend Brand Online

    LOS ANGELES--Content providers and advertisers need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to ... Read the whole story

  • iCrossing Names Intermix Vet Chairman

    Search marketing firm iCrossing named former Intermix CEO and MySpace chairman Richard Rosenblatt as chairman of the board. iCrossing also tapped Don Scales chief ... Read the whole story

  • Execs Debate Online Ad Spending Lag

    LOS ANGELES--Given the oft-repeated statistic that consumers spend about 18 percent of their time on the Web, why do marketers spend just 4 percent ... Read the whole story

  • Mobile: Overhyped, Underutilized

    LOS ANGELES--Mobile marketing today is comparable to e-mail marketing in 1999--"perhaps overhyped, but simultaneously underutilized." That's according to David LaPlante, CEO of relationship and ... Read the whole story

  • Verizon Campus Yellow Pages Adds WiFi Finder

    Hoping to attract twenty-somethings nationwide, Verizon on Monday announced the addition of several features to its Campus Area Yellow Pages service. Students now have ... Read the whole story

  • Heavy.com Previews Spring Lineup

    Broadband entertainment site Heavy.com will soon begin its first "upfront"--a preview for select advertisers of Heavy.com's spring "Must Stream TV" offerings. The company hopes ... Read the whole story