LOS ANGELES--Content providers and advertisers need to make "radical changes" in the way they operate and reach consumers who are demanding ubiquitous access to … Read the whole story
Search marketing firm iCrossing named former Intermix CEO and MySpace chairman Richard Rosenblatt as chairman of the board. iCrossing also tapped Don Scales chief … Read the whole story
LOS ANGELES--Given the oft-repeated statistic that consumers spend about 18 percent of their time on the Web, why do marketers spend just 4 percent … Read the whole story
LOS ANGELES--Mobile marketing today is comparable to e-mail marketing in 1999--"perhaps overhyped, but simultaneously underutilized." That's according to David LaPlante, CEO of relationship and … Read the whole story
Hoping to attract twenty-somethings nationwide, Verizon on Monday announced the addition of several features to its Campus Area Yellow Pages service. Students now have … Read the whole story
Broadband entertainment site Heavy.com will soon begin its first "upfront"--a preview for select advertisers of Heavy.com's spring "Must Stream TV" offerings. The company hopes … Read the whole story