LOS ANGELES--Marketers need to become cultural anthropologists if they want to connect with people on MySpace.com, Shawn Gold, senior vice president of marketing and … Read the whole story

LOS ANGELES--Technological advances might have made it easy for consumers to skip ads these days, but that doesn't mean that they will. That's according … Read the whole story

LOS ANGELES--Among the hurdles faced by corporations that want to blog, some of the most formidable come from their internal legal departments, said panelists … Read the whole story

Dave.TV and Beyond Media, two emergent digital distribution networks, are set to mark the beginning of their content and technology sharing partnership tonight with … Read the whole story

Verizon's online Yellow Pages directory, SuperPages.com, has forged a deal to use its advertisers' excess budgets to purchase keyword ads on Google AdWords, and … Read the whole story