Leveraging features of social networking sites, Wrigley's Orbit White brand this week launched a promotional microsite, which centers on a "cult" obsessed with whiter … Read the whole story

In a move that brings online search giant Google closer to the world of radio, Clear Channel announced Wednesday that its local station Web … Read the whole story

In a first for the NYTimes.com, the Web site Wednesday at noon ran an ad consisting of a live Webcast within a banner. The … Read the whole story

In-game ad firm Massive Incorporated has entered into a deal with 2K Sports to place dynamic, in-game ads into Major League Baseball 2K6, the … Read the whole story

In a move that potentially threatens newspaper classifieds, search giant Google has started filtering results from its classifieds service, Google Base, into its main … Read the whole story