ZenithOptimedia USA, the eighth largest media buying shop in the U.S., is restructuring its digital media operations, bringing in a long-time media executive with … Read the whole story

Online ad network Industry Brains has launched a cost-per-impression-based network, dubbed IBGraphics, to complement its current cost-per-click network, IBContent--allowing marketers to bid CPMs on … Read the whole story

Advertising firm Eyeblaster today will begin marketing a simplified platform for the creation and execution of video advertising online. Shooting for ease of use … Read the whole story

A study released Wednesday by research firm Arbitron traces the growth of the media on-demand marketplace over the last year, and shows the consumer … Read the whole story

America Online and Mark Burnett Productions have brought the CBS network onboard to cross-market their online treasure hunt "Gold Rush!" First announced in January, … Read the whole story