Online's share of U.S. measured media spending is poised to grow to 12 percent in 2006--up from just 10 percent a year ago, projects … Read the whole story
News Corp.'s MySpace.com plans to solicit bids from Google, Yahoo, and Microsoft to power search on the site, the company's Chief Operating Officer Peter … Read the whole story
Yahoo this week is touting its recently launched Answers service with a new ad campaign and a three-day promotional event at the Hard Rock … Read the whole story
Teens spend almost three hours each day on average surfing the Web--the same amount of time as they spend watching TV, according to a … Read the whole story
Smaller companies take a more hands-on approach to generating buzz about their products and services than do larger companies with more ad dollars to … Read the whole story
Pay-per-call and free 411 company Jingle Networks is planning an ad campaign to get the word out about their free, ad-supported directory assistance service, … Read the whole story