A group of eight major marketers including Colgate-Palmolive, Ford Motor Company and Visa on Wednesday demanded that online publishers provide audited advertising figures based … Read the whole story

YouTube, the popular online video file-sharing site, has quietly started accepting rich media banner ads from networks including AOL's Advertising.com and Tacoda. As of … Read the whole story

When Connecticut Senator Joseph Lieberman campaigned against victorious challenger Ned Lamont in the Democratic primary, the Web didn't play a large role in his … Read the whole story

In another move to extend its online presence, Viacom's MTV Networks Wednesday said it agreed to purchase Atom Entertainment for $200 million. With the … Read the whole story

Adware purveyors that serve pop-up ads for Fortune 500 companies or other well-known consumer brands often do so without the companies' knowledge, according to … Read the whole story