Zenith Media's recent purchase of online shop Moxie Interactive marked at least the third time this summer that a traditional agency has snapped up … Read the whole story

Quiznos has launched a new online marketing division that directly contacts prospective young customers in online forums, inviting them to visit a nearby train … Read the whole story

Actor William Shatner, who rose to fame 40 years ago as Captain Kirk on "Star Trek," is tapping his still strong sci-fi fan base … Read the whole story

In the second quarter, e-mail open and click-through rates were higher on Saturdays than any other day of the week, according to a new … Read the whole story

Nielsen//NetRatings' AdRelevance unit will begin tracking online ads containing video, other than video pre-roll ads, as part of an effort to expand reporting on … Read the whole story