Online Media Daily
Monday, September 25, 2006
  • Microsoft Consolidates Ad Sales

    Aiming to streamline its ad sales, Microsoft Corp. is launching a new division, Microsoft Digital Advertising Solutions, that will allow marketers to purchase ad ... Read the whole story

  • It's Not Personal, It's Business

    There was widespread rioting across the Middle East following the Fox announcement that it would produce as many as a dozen films a year ... Read the whole story

  • Brand Advertising and Google: Relevancy vs. Targeting

    Although it is clearly the goal of Microsoft, Yahoo and Google to become one-stop shops for advertisers and it is absolutely the goal of ... Read the whole story

  • Media Execs Address Rapid Pace Of Change Online

    Yahoo last week stunned Wall Street with the announcement that it was seeing softness in auto and financial services ad sales--yet overall, the Internet ... Read the whole story

  • Future Internet to Create 'Virtual' Addicts?

    If people find social sites like MySpace and online role-playing games engrossing now, just wait. By 2020, people will spend more time online in ... Read the whole story

  • MTV To Acquire 'Guitar Hero'

    Aiming to boost its online properties, Viacom's MTV Networks has agreed to purchase Harmonix, the video game development house responsible for the popular "Guitar ... Read the whole story

  • AOL To Restructure, Appoint Chief Privacy Officer

    AOL is replacing its main business units with smaller groups, giving greater autonomy to product managers as the Internet company shifts to an advertising-based ... Read the whole story