In a bid to aggressively monetize its social-media properties, Yahoo this week will kick off a high-profile initiative for Nissan Motors. The new campaign, … Read the whole story

Having conquered online, radio, print, TV and outdoor, Google last week turned its attention to event marketing, with an auction-based system that enables advertisers … Read the whole story

Interactive agency Avenue A/Razorfish has promoted Bruce Woolsey to vice president of advanced marketing solutions--a newly created position overseeing marketing efforts in emerging media, … Read the whole story

Search and display are often siloed practices, reducing the effectiveness of both. In order to maximize each ad dollar while generating maximum brand impact, … Read the whole story

Entertainment portal Lycos today unveiled a new service that enables users to chat and interact while watching films in a virtual screening room. Offering … Read the whole story

Video-sharing site Revver is poised to increase the compensation it pays to consumers who create the site's clips as part of a new distribution … Read the whole story