PALM SPRINGS, CALIF.--Google's entry into print ad and radio ad sales will pressure search marketers to also experiment with ads in traditional media. That's … Read the whole story
Sony Pictures Home Entertainment and Yahoo Movies are teaming up to promote today's DVD release of "The Da Vinci Code" with an online contest … Read the whole story
PALM SPRINGS, CALIF.--The proliferation of Web-enabled mobile devices, and their potential to bring online-style accountability to traditional media, will lead to a boom in … Read the whole story
As MTV wraps up the season finale of "Laguna Beach," a reality drama about the hard-partying denizens of one of America's richest communities, the … Read the whole story
Marketers that want to influence business executives should consider buying ads in emerging media, including online video, social networks and wikis. That's among the … Read the whole story