Online ad spending last quarter reached an estimated $4.2 billion--up 33% from the same time last year, according to a report issued Tuesday by … Read the whole story
Reuters this week will begin offering publishers news and commentary from almost 3,000 blogs, via a new partnership with social media firm Pluck. Reuters … Read the whole story
Ad industry executives believe that behavioral targeting is more effective than other types of online targeting, according to a study released Tuesday by the … Read the whole story
PALM SPRINGS, CALIF.--Seasonal search campaigns shouldn't be so, well, seasonal, a panel of search executives said Tuesday at MediaPost's Search Insider Summit. While a … Read the whole story
PALM SPRINGS, CALIF.--The search industry needs to do more research to explore the relationship between search ads, display ads and offline media, senior executives … Read the whole story
Branding shop Siegel + Gale has brought on two new executives to strengthen its East Coast digital practice. Read the whole story