The Interactive Advertising Bureau Tuesday named marketing consultant Randall Rothenberg its new president and CEO. Tasked with overseeing a ballooning online ad market, Rothenberg, … Read the whole story

Yahoo Tuesday said that Chief Operating Officer Dan Rosensweig and media group head Lloyd Braun will leave the company as part of a major … Read the whole story

Despite rather healthy predictions issued this week by some of Madison Avenue's leading forecasters, the rate of U.S. ad spending appears to be slowing … Read the whole story

PARK CITY, UTAH--E-mail marketers should brace for a raft of new federal and state legislation, Jim Conway, vice president of government relations for the … Read the whole story

PARK CITY, UTAH--E-mail marketing might be a largely computerized endeavor, but one of its pitfalls stems from human error--typos. Read the whole story

Speaking at an industry conference in New York Tuesday, Yahoo's advertising sales chief, Wenda Harris Millard, downplayed the company's slowing ad growth and dismissed … Read the whole story

Merrill Lynch Tuesday maintained its "buy" recommendation on digital marketing company aQuantive after CEO Brian McAndrews reassured investors at a media conference in New … Read the whole story