Yahoo Tuesday opened registration for its highly anticipated "Panama" search engine marketing platform to all advertisers. With the new platform, Yahoo's paid search offerings … Read the whole story

Advertisers recognize that they are losing their core viewing demographic--young men, aged 18-34--to video games. Advertisers that once invested in television are warming to … Read the whole story

Web video watching might have broken out this year, but online video ads have yet to hatch, according to new research by eMarketer. Over … Read the whole story

WASHINGTON, D.C. -- Ted Leonsis, vice chairman of AOL, just gave word-of-mouth marketers a morale boost. He says people who work in this industry … Read the whole story

Not content with simply making purchases, a sizable chunk of Web users also spread the word about the products they favor. That's one of … Read the whole story

Bango, which helps companies run mobile commerce sites, is offering a new service package that promises higher payouts to content providers that have a … Read the whole story