Brand mavens who use Second Life or other community-driven online worlds as a marketing test lab need to commit more than a budget to … Read the whole story
The Food Network, this week, is getting a little help from Agency.com to launch a Web-wide ad campaign promoting the network's latest creation, Ace … Read the whole story
In-game ad network IGA Worldwide has upgraded its ad-serving platform to support ads in flash-based games and also offer new tracking and targeting controls. … Read the whole story
User-generated video, which made up 47% of the online video market in 2006, will grow to encompass 55% of the market by the end … Read the whole story
It's a safe bet that consumers who gravitate toward a specific Asian carmaker's site also frequent sites devoted to independent movies. Meanwhile, moms who … Read the whole story