Extending its reach to Japan, Avenue A/Razorfish, a unit of aQuantive, has secured a 19.4% stake in Dentsu's digital agency Digital Palette. Industry observers … Read the whole story
Major Internet publishers Dow Jones Online and USAToday.com have joined Tacoda's behavioral targeting network, which allows publishers to run ads targeted based on readers' … Read the whole story
A sizable proportion of marketing e-mails land in people's in-boxes without images or working links, according to a new study slated for release today … Read the whole story
Combining mobile marketing with real-time consumer-generated media, USA Network has tapped a Web 2.0 startup named Juice Wireless to promote the fifth season of … Read the whole story
Search engine and keyword ad seller MIVA today launched an ad network for publishers, MIVA Monetization Center, that will offer pay-per-click search keyword ads, … Read the whole story
Media sales firm WorldLink and online video network Broadband Enterprises have partnered to place direct response video advertising in front of streaming video viewers. … Read the whole story