This year, most marketers who bought air time during Sunday's Super Bowl also purchased paid search ads on their brand names, according to search … Read the whole story

MindShare Interactive has brought on search specialist Jason McQueen as a fulltime strategic consultant. He previously served as interactive media services manager at the … Read the whole story

As the payment-for-consumer-generated-media model gains traction, online video site Metacafe today plans to announce another key hire in Erik Smith as vice president of … Read the whole story

Aiming to draw new viewers, NBC has tapped gaming and entertainment site UGO to promote its prime-time show "Heroes." The network also has run … Read the whole story

Social networking site Gather.com has forged partnerships with three major publishers and a record label to sponsor sections within newly created content categories. Under … Read the whole story