To deal with threats from new digital competitors, IBM's media-consulting arm recommends that traditional media companies focus fanatically on consumers and embrace new technologies … Read the whole story

Controversial viral marketing firm PayPerPost has launched an affiliate program aimed at recruiting new bloggers who will link to existing entries. The initiative, unveiled … Read the whole story

Thanks to strong growth in both display and classified advertising, Web ad revenues for The New York Times Company's major media groups rose 26.2%. … Read the whole story

Beating its own guidance, online ad network ValueClick on Wednesday reported fourth-quarter revenues of $160.4 million, up from $116.6 million in the year-ago period. … Read the whole story

Americans are increasingly turning to the Internet for political information, according to a study released Wednesday by DoubleClick. Forty-two percent of 1,047 U.S. adults … Read the whole story