In a reflection of the growing influence of consumer-generated media on brand perception and peformance, TNS Media Intelligence has acquired Cymfony, a leading marketing … Read the whole story
Check out the winning consumer-generated ad for Dove Cream Oil. Tagline: "What's better than knowing you're beautiful, even when no one is looking." We … Read the whole story
Investment bank Piper Jaffray projects that half of all content consumption over the next decade will take the form of "communitainment"--blend of communication, community … Read the whole story
Net neutrality has big-time impact on advertisers. Here's why you need to weigh in on the public policy debate and get it on your … Read the whole story
Advertising on podcasts will remain a niche channel through 2011--albeit a $400 million niche. New research from eMarketer projects a fivefold podvertising spending increase … Read the whole story
While viewers were tuned into the Oscars last night, IFILM created a show of its own and provided the tools for bloggers to do … Read the whole story
More than one-third of Internet users have connected wirelessly, reports the Pew Internet Project, with many doing it away from home or work. A … Read the whole story
You didn't have to live in Manhattan to witness the pack of brazen rats taking over a Greenwich Village KFC/Taco Bell restaurant on Friday … Read the whole story