The Web and related digital technologies are exposing major weaknesses in traditional agency skill sets, a new Forrester Research study reports. Among the trends: … Read the whole story

In the Web 2.0 world, everybody has a story. MSNBC.com has tapped into the trend with the launch of FirstPerson, a feature that enables … Read the whole story

I'm not suggesting that I smell a rat here. But am I the only one who thought just how easy it would be to … Read the whole story

It had to happen sometime. Market research firm eMarketer is forecasting online ad spending growth will slow to less than 19% this year after … Read the whole story

Google will begin telling its advertisers where their ads run across the AdSense publisher network, a move that provides some transparency heretofore absent in … Read the whole story

In its second content partnership with a major professional sports league, YouTube has struck a deal with the National Basketball Association to start a … Read the whole story

It's official, judging by comScore data. Yahoo's search ads are getting more clicks since the launch of Panama, its upgraded search marketing product. Read the whole story