In a move that speaks to the growing importance of search to overall brand marketing strategy, Ogilvy Group's digital and direct media unit Neo@Ogilvy … Read the whole story
Health search is one of the most valuable verticals and Microsoft's acquisition of specialist search engine Medstory acknowledged that last week. Despite strong competitors, … Read the whole story
YuMe, a new video advertising network launching officially today, promises to bring more flexibility, addressability and measurability to the process of placing online video … Read the whole story
In-text ad firm Vibrant Media is now selling sponsored keyword ads upfront-style, allowing advertisers to lock up their terms for all of 2007. DaimlerChrysler … Read the whole story
Over the next 90 days, 12 Hearst titles--including Good Housekeeping, Esquire, and Cosmopolitan--will roll out video players supported by advertising opportunities including interstitial and … Read the whole story
Viral advertising is going mainstream. Insurance companies, banks, and makers of dish soap are all actively doing it, reports ad tracking firm Competitrack. The … Read the whole story
CNN Mobile, a mobile news portal developed in partnership with Ericsson, has launched overseas with Lexus as the first advertiser. Read the whole story
Search advertisers using Yahoo's Panama upgrade have seen increases in click-through rates and decreases in cost-per-click, but a decrease in efficiency, according to Avenue … Read the whole story