With the rate of international Internet advertising growth outpacing that of the U.S., Avenue A|Razorfish is buying another international shop. This time it's Paris-based … Read the whole story
Hypothetical situation: You're a CMO charged with marketing a dog food brand. Challenge: How do you reach your core audience of passionate pet owners, … Read the whole story
Big brand advertisers are getting the most so far from Yahoo's Panama search advertising upgrade, according to the latest data on post-Panama performance. Fortune … Read the whole story
New York Times Co. CEO Janet Robinson yesterday predicted a 30% expansion in the company's online revenues in 2007 to about $350 million. Still, … Read the whole story
Advertising from online directories is expected to climb 22.3% every year for the next five years, topping $11.1 billion in 2011--up from $4.1 billion … Read the whole story
Gather.com, a social network geared to a grown-up demographic, plans to announce new sponsorship deals today with several blue-chip advertisers: Charles Schwab, Expedia.com, Amtrak, … Read the whole story
The re-launch of Disney.com is gaining traction even if advertising has lagged, Disney CEO Bob Iger told a media conference. The site has been … Read the whole story