Despite Viacom's $1 billion lawsuit against it, Google's prospects remain solid on the strength of a change to the quality score algorithm that lowers … Read the whole story

It's time for mobile marketing to live up to all its hype. Any astute marketing professional who keeps up with industry news can cite … Read the whole story

Anheuser-Busch grabbed marketers' attention when it unveiled a $30 million plan to challenge Hollywood with a branded digital entertainment network. Now, as the network … Read the whole story

According to a story I read on AdAge.com, the collective marketing outlay by Gap, Apple and Motorola for the Red campaign in the past … Read the whole story

The Interactive Advertising Bureau and other industry groups on Thursday urged Congress to reconsider "spyware" legislation that they believe would hinder e-commerce and consumers' … Read the whole story

The findings of a new study exploring the use of digital media tactics by pharmaceutical marketers find a startling "relevance gap" between how most … Read the whole story

Google's announcement that it will begin eliminating the connection between search queries and specific IP addresses after 18-24 months is a "good first step," … Read the whole story

Advertising on newspaper Web sites increased 31.5% to nearly $2.7 billion, the Newspaper Association of America reported Thursday. On the print side, however, ad … Read the whole story

A new study by Harris Interactive suggests that getting cell phone users to accept mobile ads might just be a question of matching the … Read the whole story