HOLLYWOOD, CA -- Marketing is not merely about advertising and communication. It's all about relationship, Doritos brand marketing director Jason McDonell told a packed … Read the whole story

HOLLYWOOD, CA. -- Media companies are increasingly using social media and search to drive viewership of their movies and TV content, according to panelists … Read the whole story

What do discarded Hollywood husbands do post-breakup? Alert the tabloids. Tinsel Town's least-employable male ingénue, Kevin Federline, has launched a branded search engine, powered … Read the whole story

HOLLYWOOD, CA--Although the online video industry is relatively united on the idea that the 30-second preroll spot has no place on the Web, online … Read the whole story

HOLLYWOOD, CA -- Writer and HuffingtonPost.com founder Arianna Huffington has definitive ideas about online ad models. If marketing messages are presented as part of … Read the whole story

HOLLYWOOD, CA -- Scripps Networks has hired away Yahoo's Deanna Brown as president of its Interactive Group. Hers is the latest in a long … Read the whole story

Despite an increasingly fragmented online universe, big-name portals are alive and thriving, according to eMarketer's new report, "Portal Marketing: The Big Four." Indeed, in … Read the whole story

Are page views still a meaningful metric? No, says a somewhat surprising source - Lynn Bolger, who, until six weeks ago, served as an … Read the whole story

A panel of experts debated the challenges of online branding at OMMA Hollywood and pondered how to make online branding strategies work better. Read the whole story