A virtual gold mine awaits online marketers in the health care sector--if they effectively reach seniors ages 50 and up, according to findings from … Read the whole story
It was a case of the elephant in the room. On the day of their scheduled speaking engagement at OMMA Hollywood, news broke that … Read the whole story
Search giant Google has launched another limited beta of pay-per-action advertising--a model that allows advertisers to pay for a specific consumer activity, like signing … Read the whole story
HOLLYWOOD, CA. -- Agencies are scrambling to address client challenges in an increasingly hyper-personalized media landscape, says Bant Breen, president, Interpublic Futures Marketing Group, … Read the whole story
Video spots just got a bit of good news. According to new research from DoubleClick, 8% of Web surfers are interacting with video ads. … Read the whole story
Search-engine marketing firm iCrossing is on a roll. It has agreed to acquire Sharp Analytics. This move combines iCrossing's digital-marketing services with Sharp's proprietary … Read the whole story