Online Media Daily
Wednesday, March 21, 2007
  • Rx For Health Marketers: Gold Mine In Reaching Seniors Online

    A virtual gold mine awaits online marketers in the health care sector--if they effectively reach seniors ages 50 and up, according to findings from ... Read the whole story

  • Wal-Mart Countersuit Fails To Derail Julie And Sean Show

    It was a case of the elephant in the room. On the day of their scheduled speaking engagement at OMMA Hollywood, news broke that ... Read the whole story

  • Google Tests Cost-Per-Action Ads

    Search giant Google has launched another limited beta of pay-per-action advertising--a model that allows advertisers to pay for a specific consumer activity, like signing ... Read the whole story

  • Agencies Need To Optimize Hyper-Personalized Media Future For Clients

    HOLLYWOOD, CA. -- Agencies are scrambling to address client challenges in an increasingly hyper-personalized media landscape, says Bant Breen, president, Interpublic Futures Marketing Group, ... Read the whole story

  • DoubleClick: Video Ads Get Boost From Web Surfers

    Video spots just got a bit of good news. According to new research from DoubleClick, 8% of Web surfers are interacting with video ads. ... Read the whole story

  • Expansion Mode: iCrossing Acquires Sharp Analytics

    Search-engine marketing firm iCrossing is on a roll. It has agreed to acquire Sharp Analytics. This move combines iCrossing's digital-marketing services with Sharp's proprietary ... Read the whole story