A Microsoft purchase of DoubleClick and its Dart technology would give Redmond a badly needed leg up in its battle against Google. While analysts … Read the whole story

Marketers crammed into a conference on virtual world advertising yesterday and were told that to be really successful, it's necessary to get involved and … Read the whole story

A fledgling video-on-demand service showcased this week during a meeting of the Carat Digital Exchange shed new light on the different video consumption patterns … Read the whole story

MTV Networks launched a series of mobile Web sites yesterday with Pepsi-Cola North America and Intel Corp. on board as charter sponsors of both … Read the whole story

Looking to more fully leverage its fashion elan and designer cachet, Sunglass Hut has signed R/GA to expand its online presence. Read the whole story

The New York Times has created a free variation of its popular online crossword puzzle called Classic Crossword Widget, available as a Google home … Read the whole story

Advertisers can use a multiplatform approach and include bilingual content to reach online U.S. Hispanics more effectively, according to a new survey that found … Read the whole story

New York-based digital shop thehappycorp is making a name hosting Live Hard parties populated by like-minded people featuring interactive performance hijinks and real-world social … Read the whole story