DoubleClick's announcement of a plan to launch an online ad auction exchange looks like a move to buff its valuation prior to the hotly … Read the whole story

It's official. Quantitative, direct marketers have seized the throne of the online business kingdom. In conducting A/B and multivariable tests for Delta Air Lines, … Read the whole story

Scaling its health care business, Digitas has combined its existing health care practice with the interactive agency it acquired last year, Medical Broadcasting Co. … Read the whole story

Trying to stave off additional damage, Johnson & Johnson is looking to preempt negative online attention for its birth control patch, Ortho Evra, by … Read the whole story

Feeding into young consumers' desire to discover and personalize, Pepsi launched the "Design Our Pepsi Can" promotion and put the tools online for anyone … Read the whole story

Goodby, Silverstein & Partners has picked up Tribal DDB executive Mike Parker as its director of digital strategy. In the new position he will … Read the whole story

Sales of online travel services could reach $146 billion by 2010, but year-to-year growth rates are cooling, reports eMarketer. For the first time this … Read the whole story