AOL today launches AOL Search Marketplace, a private-label version of Google AdWords search allowing advertisers to place search ads only within the AOL Network. … Read the whole story

Google's new landing-page tester is a perfectly valid tool, but it hijacks the term Web site optimization -- a distinctly different discipline. So what's … Read the whole story

Ads focused on building awareness for conditions such as restless leg syndrome, acne, or HPV are driving consumers to visit particular Web sites to … Read the whole story

Video games are fertile ground for marketers looking to promote their brands, but the medium remains underused. eMarketer forecasts a 23% year-over-year increase in … Read the whole story

Online and viral marketing shop Night Agency is going south of the border and opening an office in Sao Paulo, Brazil, through a partnership … Read the whole story